90% of Spanish Freelancers Don't Use AI (Yet)
A study just came out that should trigger an alarm in the mind of any freelancer.
90% of freelancers in Spain don't use AI in their business.
Let that sink in for a moment.
That means 9 out of 10 freelancers competing with you are leaving money on the table — money in the form of lost time, unseen opportunities, and unfollowed clients.
The remaining 10% has a competitive advantage that the others can't even see because they don't understand it.
The invisible advantage
While the 90% keeps doing things the same way as always — reading emails one by one, searching for information manually, creating documents from scratch, working alone during office hours — the 10% has something working for them at all times.
The difference isn't talent. It isn't money. It's tools.
Why aren't they adopting it?
The three most common reasons we hear:
- “I don't know how.” — The technical barrier is real, but it's dropped dramatically. pinza.ai sets it up for you.
- “I don't have time.” — The irony: AI would give you the time you don't have to implement it.
- “I don't need it yet.” — By the time you “need it”, your competition will have 18 months of head start.
Now is the time
If you wait for the 90% to catch up, you'll lose 3–5 years of advantage. In business, that's an eternity.
pinza.ai is built so that moment is now. So the next freelancer who joins doesn't have to learn to code, doesn't have to spend months configuring infrastructure.
Just configure, use, grow.