Only 10% of Spanish SMEs Use AI: Why the Other 90% Are Losing 1,000 Hours a Year

A new report confirms it with real data: 90% of SMEs and freelancers in Spain don't use artificial intelligence regularly. Not because it doesn't work — but because nobody has shown them how to do it without overcomplicating their lives.

The study that says it all

The TeamSystem Observatory: AI and Challenges 2026, prepared by Ipsos with 1,200 Spanish companies, yields data worth paying attention to:

• Only 1 in 10 SMEs uses AI regularly
• 45% admit they've never used it
• Companies spend an average of 83 hours a month on manual tasks that AI could handle
• Adopting AI could free up more than 1,000 hours per year and save up to €25,000 in administrative work

The numbers don't lie. The potential is there. But something is holding most of them back.

Why aren't they using it?

The same report gives the answer: 37% of SMEs acknowledge lacking the training to implement AI. It's not skepticism — it's that nobody has put something that works in their hands without them having to learn from scratch.

And it makes sense. If you're a freelancer or run an SME of 5 to 20 people, you don't have time to:

• Research which tool to use among dozens of options
• Configure it to fit your way of working
• Learn to write effective prompts
• Keep it updated and running

AI isn't complicated. What's complicated is getting to the point where it already works for you.

The problem isn't the technology

ChatGPT has existed since 2022. Four years have passed and 90% of Spanish SMEs still don't use it regularly.

That's not a technology problem — it's a real access problem. That someone configures it. That it works in the right language. That there's support when something doesn't work.

Large corporations have IT departments that do it for them. Freelancers and small SMEs don't.

What you can do this week

If you're part of the 90% that hasn't taken the step yet, the question isn't whether you should — the data already answers that. The question is how to do it without it costing you more time than it saves.

There are three real options:

1. Do it yourself. Learn to use ChatGPT, configure integrations, keep it updated. Possible, but requires time and training investment.

2. Hire someone. A consultant or agency that sets everything up for you. Expensive and no guarantee of ongoing support.

3. Use a managed service. An AI assistant already configured, in your language, that works from day one — and that someone maintains for you.

At pinza.ai we've bet on the third option. Because we believe AI shouldn't be a privilege of large companies.

How pinza.ai works

With pinza.ai you have a personal AI assistant from €19.99/month that:

• Is configured from day one — nothing to install, no coding required
• Works via Telegram — the app you already have on your phone
• We manage it for you — if something doesn't work, we fix it
• Real support in your language — no automated chatbots
• Your data in Europe — servers in Helsinki, AES-256 encryption

The math is simple

If your time is worth €30/hour and AI saves you 10 hours a month, you're gaining €300 per month in recovered time.

A pinza.ai plan costs less than that. And the 1,000 annual hours the TeamSystem study mentions equal six full weeks of work.

Six weeks you could dedicate to clients, growth, or rest.

The question isn't whether you can afford to try AI. It's whether you can afford not to.

Your AI assistant, configured and ready from today

Nothing to install. No coding required. From €19.99/month.